AR sailing simulator iOS app
Problem to be solved: Build an app that teaches situational awareness in sailing.
Insight: There are many resources for teaching sailing concepts, but the computing power of the mobile device helps bring real-world scenarios to life.
Microsoft: Azure Active Directory entitlement management service
Problem to be solved: Create an end user experience where customers can search and request packages of resources.
Insight: Creating layering of information on the same plane, allows users to compare information, while not overwhelming them with content.
iOS APP for Robotic Pizza Truck
Goal: Create a prototype app for ordering from a fully automatic food truck, serving premium quality pizza.
Insight: Research indicated users felt the truck would be like a vending machine, and not have good food. Design needed to convey personality and quality.
Premera Blue Cross: Simplified Health Insurance Claim
Goal: Simplify the experience and reduce errors for members filing health insurance claims.
Insight: Many users only need to file claims once per year, design needed to give user confidence to complete a complex and unfamiliar process.
Recruiting Website for Boy Scouts of America
Goal: In an environment of declining enrollment, create a website that tells the story of the BSA Cub Scout program, to attract and retain new families to scouting.
Insight: Research indicated many perspective families did not have a clear idea of what the Cub Scout program offered, and how it was relevant to their goals.
How I shaped my worldview
As a photojournalist, I learned how people see the world and solve problems in very different ways. As a designer, I know I must seek user input, as I think of the people I have met on my journey.