"Travel has taught me empathy, driving success in my passion for solving problems."

Rob Sumner, UX Designer

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Recent Work

AR sailing simulator iOS app

AR sailing simulator iOS app

Problem to be solved: Build an app that teaches situational awareness in sailing.
Insight: There are many resources for teaching sailing concepts, but the computing power of the mobile device helps bring real-world scenarios to life. 

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Microsoft: Azure Active Directory entitlement management service

Microsoft: Azure Active Directory entitlement management service

Problem to be solved: Create an end user experience where customers can search and request packages of resources.
Insight: Creating layering of information on the same plane, allows users to compare information, while not overwhelming them with content.

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Microsoft: Using Data to Guide Photo Content

Microsoft: Using Data to Guide Photo Content

Goal: Increase user engagement with photography on news site. 
Insight: Finding early trends can help guide how to place content.

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iOS APP for Robotic Pizza Truck

iOS APP for Robotic Pizza Truck

Goal: Create a prototype app for ordering from a fully automatic food truck, serving premium quality pizza.
Insight: Research indicated users felt the truck would be like a vending machine, and not have good food. Design needed to convey personality and quality.

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Premera Blue Cross: Simplified Health Insurance Claim

Premera Blue Cross: Simplified Health Insurance Claim

Goal: Simplify the experience and reduce errors for members filing health insurance claims.
Insight: Many users only need to file claims once per year, design needed to give user confidence to complete a complex and unfamiliar process.

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Recruiting Website for Boy Scouts of America

Recruiting Website for Boy Scouts of America

Goal: In an environment of declining enrollment, create a website that tells the story of the BSA Cub Scout program, to attract and retain new families to scouting.
Insight: Research indicated many perspective families did not have a clear idea of what the Cub Scout program offered, and how it was relevant to their goals.

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How I shaped my worldview

As a photojournalist, I  learned how people see the world and solve problems in very different ways. As a designer,  I know I must seek user input, as I think of the people I have met on my journey.

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